Groovy UGC by Elke

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User-generated content (UGC), sometimes referred to as "user-generated media," is distinctive and genuine brand-specific media produced by customers.

This can consist of product photography, mood boards, or video content.

92% of customers trust reviews and recommendations shared by others rather than advertisements.

87% of brands are using UGC to share authentic content with their customers.

72% of brands believe UGC helps to engage customers and build brand trust, which results in a good connection with their customers.

 I believe creating effective content is about:

• understanding your audience desires and pains
• testing different strategies that work for your brand
• engaging with your audience on a personal level
• building a community of loyal customers
• creating high-quality UGC production